Fair News
MEDICA 2026 Direct Sales Services in the Chinese Market, Connecting China Directly with the Global Medical Device Industry
2026-01-19
MEDICA 2025 was successfully held from 17–20 November in Düsseldorf, Germany.
More than 5,300 exhibitors from 70 countries participated in the event, presenting a comprehensive portfolio of products and solutions covering modern outpatient and inpatient healthcare settings. With strong international participation and active on-site exchange, MEDICA once again demonstrated its leading position in the global medical device and medical technology industry.
As one of the world's most influential professional trade fairs in healthcare, MEDICA continues to serve as a key platform for global industry exchange, innovation, and international cooperation.
MEDICA Direct Sales Services in China from 2026
In response to the practical needs of Chinese companies participating in international exhibitions, official Direct Sales Services for the Chinese market will be launched starting from 2026.
Under this initiative, Messe Düsseldorf China (MDC) will provide direct support to Chinese exhibitors through its local team, covering exhibition consultation, booth reservation, and end-to-end participation services. The new model aims to enhance transparency, efficiency, and planning certainty for Chinese companies participating in MEDICA and related international exhibitions.
Why Launch Direct Sales Services in China?
In previous participation experiences, many Chinese exhibitors commonly encountered the following challenges:
- · Fragmented information channels, with hall and booth selection often relying heavily on experience
- · High communication costs and long response cycles when dealing with overseas counterparts
- · Limited understanding of hall structures, buyer distribution, and realistic participation outcomes
- · Fragmented exhibition strategies, making it difficult to build a long-term international presence through MEDICA
The introduction of MEDICA China Direct Sales is designed to address these challenges by providing official, first-hand information and structured participation support.
Key Features of MEDICA China Direct Sales
MEDICA China Direct Sales is not limited to booth sales. Based on the official MEDICA system, it offers Chinese companies a more stable and controllable participation framework, including:
·Direct access to official exhibition policies, hall planning, and standardized pricing
·Participation advice tailored to product categories and company development stages
·Support for building continuous exhibition participation and international market development strategies
The goal is to help companies transform international exhibition participation from a one-time activity into a sustainable component of their global market strategy.
Global Exhibition Network and Synergy
As MEDICA's official satellite exhibition in China, Medical Fair China (MFC) is part of the global MEDICAlliance exhibition network and a member of the MEDICARE ASIA portfolio.
Leveraging global exhibition resources of Messe Düsseldorf GmbH, MEDICA, MFC, and other international events work in close coordination to provide Chinese companies with integrated access to multiple regional markets through a unified service system.
Key Exhibitions in the Global Network
MEDICAL FAIR CHINA
20–22 August 2026 | Suzhou, China
MEDITECH
28–31 July 2026 | Bogotá, Colombia
MEDICAL FAIR ASIA
9–11 September 2026 | Singapore
MEDICA
16–19 November 2026 | Düsseldorf, Germany
Through a unified coordination team and service framework, exhibitors can plan and manage participation across different international markets more effectively.
Official Consultation
Companies interested in learning more about participation policies for MEDICA, MFC, and other international exhibitions, or in developing a structured international exhibition strategy, are welcome to contact the Official MEDICA China Direct Sales Team for professional consultation and support.
Contact Information: MEDICA China Direct Sales Team
Cindy Yu
Tel: +86 10 6590 7101 ext. 8611
Email: cindy.yu@mds.cn
Jane Shi
Tel: +86 10 6590 7101 ext. 8604
Email: jane.shi@mds.cn
Yan Jiang
Tel: +86 10 6590 7101 ext. 8602
Email: yan.jiang@mds.cn
Linda Wang
Tel: +86 10 6590 7101 ext. 8618
Email: linda.wang@mds.cn
